About Equal Approach

Equal Approach is committed to embedding inclusion and providing diverse talent, as part of business enhancement and future change strategies. We maximise the performance of our global client portfolio, whilst enhancing our continued growth and success as experts within this field.

Equal Approach works with organisations throughout the UK and globally, to support them to become more inclusive (Embedding Inclusion) and recruit outstanding candidates from a range of diverse backgrounds (Inclusive Talent).

Over 13 Years Experience Embedding Inclusion

Since being established in the UK in 2005 with the objective of creating a level playing field for diverse talent, Equal Approach has grown to deliver a wide range of solutions on a global scale. We have worked alongside an extensive portfolio of organisations across a range of sectors and industries, covering the public, private and third sectors.

Equal Approach is at the forefront of delivering leading edge consultancy, training and talent engagement services designed to embed inclusion and support organisations to attract, recruit, develop and retain diverse talent.


We work alongside our clients to tailor our range of solutions to fit their organisations’ specific individual requirements, in order to ensure that we can support them to achieve their objectives. We particularly focus on the measurement and impact of inclusion, and enhancing organisations’ performance, which has been proven to have a direct effect on bottom line performance.


We work with our clients in a variety of ways – many of our clients develop an on-going long-term relationship with us as a strategic partner, where we deliver a range of programmes to embed lasting change, while others opt for a short term or one-off solution to support them to address a particular diversity and inclusion issue.

Our Board

Dawn Hurst

Chief Executive Officer

Dawn is Equal Approach’s inspirational Chief Executive, and she founded the business, based on basic moral principles of treating everyone equally, and creating opportunities for everyone regardless of any perceived differences. Dawn is qualified and experienced in a range of disciplines including behavioural science, business studies, law, talent engagement, inclusion and equality, change management and organisational design.

Craig Scully

Chief Operating Officer

Craig joined Equal Approach’s leadership team as Chief Operating Officer in 2018, with the objective of leading on the delivery of global inclusion programmes. Since joining Equal Approach, Craig has delivered a range of projects surrounding embedding inclusion and measuring the impact of inclusion initiatives for organisations in a number of sectors including energy, engineering and construction.

Our Management Team

Jo Clay

Director of Inclusion

Jo is Equal Approach’s Director of Inclusion, and she is responsible for establishing, building and maintaining relationships with clients, and designing and delivering programmes to improve inclusion throughout a range of organisations.

Ben Runcorn

Commercial and Marketing

Ben is Equal Approach’s Commercial and Marketing Manager. Ben is responsible for a number of elements of the day to day operations of the business, along with managing and delivering all aspects of Equal Approach’s marketing and communications function.

James Pyne

Finance Manager

James is Equal Approach’s Finance Manager. James leads and manages the finance department in all areas, making use of his extensive expertise to deliver a number of finance functions in-house.

Our Clients


Our extensive portfolio of clients span a wide range of sectors and industries, covering the public, private and third sectors.

Our Candidates


Our candidates represent a wide range of diverse strands, and have been placed in a variety of roles spanning from support staff, through to board level appointments.

Equal Approach handled my recruitment in an extremely professional and capable manner. I would not have successfully landed the position I have without the help and experience of their exceptional staff. The whole process was relatively seamless and I was well informed throughout.

by Adam, Candidate

Equal Approach were extremely helpful. They explained and prepared me through every step and even checked if the job role was what I expected after landing the job. I was very satisfied with the service from Equal Approach and would highly recommend them to others.

by Rakiba, Candidate

Equal Approach helped me transition into my job in a pleasant and seamless manner. From the moment I was first contacted by my consultant, up until my first day of work and beyond, they were a mentor and guide in helping me secure my job.

by Aish, Candidate

Our Memberships, Accreditations, and Campaigns


Evidencing our credibility.

Like what you see?


Let's be social

Today was a first step in our efforts to tackle the lack of diversity at the top of major companies and public bodies in our region. Over the next year we will seek to sign up 1,000 businesses and organisations to pledge to commit to improving diversity https://t.co/SyZvpgk7u5

As the Chair of @WestMids_CA #InclusiveLeadership D&R Group, I’m glad to announce @andy4wm launched the #Leadership Pledge today. Looking forward to executing #InclusiveLeadershipAmbassadors. Start of a #transformational journey @BenHarding__ @BeverleyNielsen @DawnHurstEA

.@equalapproach has signed up to the @WestMids_CA #InclusiveLeadership pledge - You can sign up here https://t.co/2GqObHQXam